There are more than 5 million websites with millions of companies trying to do on the online company. But only a few have won while the rest are mere advertisements online superhighway.
These few have won in conquering the value problems by continuous advancement.
Constant and never ending advancement is the key to creating value in company more so when your company is totally web based and online. Why is it more important in online company than conventional traditional businesses?
Let us look at a few key components of value creation in conventional vs. online business
Human Existence in Improving Value
Traditional company has one significant benefits. It is the capability to communicate one to one and personally with the client. While interacting directly with the client by a salesman, the owner or the resource individual, the personality of the individual is added to the overall value of the solutions or goods.
A grin, funny presentation, on the spot analysis of the need and related the item benefits to the need of the client, a feel for the solutions and products increases the value of the item for the client.
Online company has very little opportunity to add value by physical presence either of the item or the individual promoting it. To make up for the individual charm and interaction, online company articles has to be extremely speaking, funny with customized writing styles or audio/video to get the same effect and results.
Technology as Value
Traditional company is able to get the attention of the client by showing a vision of the technological innovation and its possibilities through individual contact. Even a average technical improvement is created more visible to visiting customers
Online company is heavily dependent on technological innovation. But technological innovation has the drawback of becoming a investment as everyone grabs up and the difference disappears. Improving value through technological innovation requires continuous advancement to stand above the pack. Technology as a investment may be overcome only though a individual face. You may have the capability through auto responders to send thousands of e-mails in an instant but few online marketers can write an brilliant, funny, one to one customized communication to effectively make use of the autoresponder..
Knowledge as value
While online is a large database of understanding and could act as the significant tool for value improvement, the volume of details or understanding available can also become its significant drawback. Everyone online knows that there is a lot of of understanding that one has to incorporate easily. The individual therefore tests the details online robotically and easily, not being familiar with fully the details he is scanning on the monitor screen.
Another drawback is understanding cannot be applied precisely to the online client. All understanding can be created available online but it is the attention of the client to recognize, select and use it for value improvement. Therefore it is a very disposable investment online achieving very fast obsolescence.
Offline company has the benefits of interacting understanding and details in a form that is relevant. The production and access to understanding, though limited, is used precisely and tailored to client requirement.
Change and advancement as value
Change and advancement are better perceived off-line in the real world situations than online. Any advancement or modify takes persistence on the part of the online marketers to reach to the client in spite of technological innovation as clients may select not visit the websites or e-mails may be strained out.
A modify from a stairway to an escalator, automatic doors, a renovation to a building or store, a better charging system are all far more valued than online enhancements.
An online company has to constantly innovate in terms of difficult online articles to keep the clients returning. The web articles has to be designed and written very wisely to achieve the same impact as a simple handshake in off-line company.
Is it the reason why more online marketers fail?
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